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J
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ohn Chen, a renowned turnaround artist
in the corporate world, has the reins of the
Information and Communication
Technology (ICT) pioneer – BlackBerry Ltd. BlackBerry, which so far as I know,
was one of the first companies to conceptualize the Next Generation mobile
phones (and smart phones) on the advent of 21st Century. I still
remember that ad “We are the BlackBerry Boys”, even though it was kind of
creepy. Known for its kickass reliable and secure software and bold hardware
features, BlackBerry still have some life left inside. |
| BlackBerry Passport |
Recently, BlackBerry launched its new ‘renegade
‘Smartphone, christened ‘Passport’ simultaneously
at its major markets, I suppose – Toronto, London, and Dubai. When everything
is moving on-screen, theory propounded by Steve Jobs’ idea of human touch on
the screen and doing away with the stylus and stuffs… Blackberry is turning
back… May be that’s why they called Chen a ‘turnaround’ artist! While all the Smartphone
makers (including Apple) are moving towards larger, rectangular screen having
larger length-to-breadth ratio, BlackBerry has squared up with Passport. The physical
keyboard is cool – you can type or just swoosh your finger to swiftly navigate.
And again I can recall one ad, may be of Nokia this time… “Type or Touch… It’s
got both” (The tagline may not be the exact). We gotta see whether this both
Type and Touch-Square feature of BlackBerry can do the magic for John Chen or
not.
 |
| BlackBerry Logo |
Let’s go back to retrospect for a
while. BlackBerry entered into the tablet arena with its bold “BlackBerry
Playbook”. And some six months ago, I guess, it had a new update to its
firmware. Even though BlackBerry Playbook was not so much of hit in the market,
I still love it. I just love its multitasking feature. What it could have done
to expand its market is to make its Appworld accessible globally. BlackBerry
has restricted the access to its Appworld via some countries. Nepal, Thailand,
Russia (may be) are some countries hurt by its policy. At the time when
BlackBerry is losing its market share rapidly, it should have taken more liberal
approach towards its Appworld accessibility. I have a BlackBerry Playbook, but
I cannot use the applications available in the Appworld. (I hear that its
Appworld sucks! Maybe they are embarrassed about it. God knows!) However,
thanks to geeks, I can sideload some android apps via DDPB installer, even though
most of the apps don’t function properly. All I do with my PlayBook is to read “PlayBoy”
magazine. No... Just kidding… Seriously! But I gotta say, PlayBook got the best
clarity tablet camera ever. And the positioning of the lens is brilliant! And its
Chrome logo behind… I love BlackBerry logo! And don’t get me started on its
software QNX… I hear that it is used to run the jet fighters too! How cool is
that??
©LinkinMyth:
My Generation – BlackBerry Launches new Smartphone Passport; BlackBerry
PlayBook
Nice post of all
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